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Adam Toren Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. Theyve also gathered insights from some of the worlds most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in todays ever-changing business landscape.

1328.83 РУБ



Bernard Marr Big Data For Small Business Dummies

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data thats been hiding right under their noses. With the help of this friendly guide, youll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If youre a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

1774.19 РУБ



Bill Guertin The 800-Pound Gorilla of Sales. How to Dominate Your Market

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that? The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn’t just show you how to win more business; it shows you how to win almost all of the business. • Includes real-world examples and proven tactics for total sales domination • Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience • Features actual case studies of individuals and companies that consistently dominate their competition In the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.

1462.05 РУБ



Clive Hays Dominate or Die

Most businesses have significant untapped potential. Clive Hays shows that despite a business' products, service offering, current position in the market or age - any business can set itself up to dominate its market, sector or niche.Learn why if a business is competing it is headed for mediocrity at best.In this book, you will learn how to dominate and understand why it is the only solution to robust, predictable growth.

2014 РУБ



Veechi Curtis Getting Started in Small Business For Dummies

Ensure success when starting your small business with this must-have introductory guide Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence. Create your first business plan – discover how to develop smart business strategies and build a roadmap for success Learn the legal jargon – protect your ideas and register your business properly Market your business strategically – establish who your key customers are, research your rivals, and create a killer marketing plan Take the stress out of bookkeeping – ensure all of your admin is covered, from choosing accounting software to handling petty cash Master online marketing – explore different ways to reach customers with keyword optimisation and other online tools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketing strategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence

899.21 РУБ



Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint Bless

A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the worlds bestselling book, youll build a foundation for your business that leads to long-term success. Its a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. Youll read what the bible has to say about hiring and training people, managing money, creating a leadership vision, achieving ambitious goals, and much more. This new Second Edition features a new introduction that includes letters from readers about their success using these principles, a new chapter on leading through crisis, and bonus sections at the end of each chapter that offer new and expanded insights on these powerful leadership principles. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the High-Five Principles for elevating your people skills, Four Mandates to Maximize Your Time, and How to Overcome the Number One Cause of Management Failure Fully updated with a new Introduction, new section chapter conclusions that help you follow through on each chapters principle, and an entirely new chapter on crisis leadership Dave Anderson is also the author of Up Your Business!, If You Dont Make Waves, Youll Drown, How to Deal with Difficult Customers, and How to Lead by THE BOOK Best of all, you dont need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.

1262.23 РУБ



Charles Green H. Bankers Guide to New Small Business Finance. Venture Deals, Crowdfunding, Private Equity, and Technology

Detailed, actionable guidance for expanding your revenue in the face of a new virtual market Written by industry authority Charles H. Green, Bankers Guide to New Small Business Finance explains how a financial bust from one perfect storm—the real estate bubble and the liquidity collapse in capital markets—is leading to a boom in the market for innovative lenders that advance funds to small business owners for growth. In the book, Green skillfully reveals how the early lending pioneers capitalized on this emerging market, along with advancements in technology, to reshape small company funding. Through a discussion of the developing field of crowdfunding and the cottage industry that is quickly rising around the ability to sell business equity via the Internet, Bankers Guide to New Small Business Finance covers how small businesses are funded; capital market disruptions; the paradigm shift created by Google, Amazon, and Facebook; private equity in search of ROI; lenders, funders, and places to find money; digital lenders; non-traditional funding; digital capital brokers; and much more. Covers distinctive ideas that are challenging bank domination of the small lending marketplace Provides insight into how each lender works, as well as their application grid, pricing model, and management outlook Offers suggestions on how to engage or compete with each entity, as well as contact information to call them directly Includes a companion website with online tools and supplemental materials to enhance key concepts discussed in the book If youre a small business financing professional, Bankers Guide to New Small Business Finance gives you authoritative advice on everything you need to adapt and thrive in this rapidly growing business environment.

3996.49 РУБ



Carolyn Tate Marketing Your Small Business For Dummies

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why theyre so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if its right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business

1464.71 РУБ



David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. Youll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

1528.66 РУБ



Jack Miller Simply Success. How to Start, Build and Grow a Multimillion Dollar Business the Old-Fashioned Way

In Simply Success, the former chairman and founder of Quill Corporation presents key lessons of entrepreneurship, including how to get started, set a vision, finance the business, and build a successful corporate culture. Based on his own experience, Miller shares his most hard-earned lessons, so you can avoid learning the same lessons the painful way. For entrepreneurs young and old, or even if only dream of starting a business one day, this book is a guiding light to a successful enterprise.

1994.25 РУБ



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Barbara Weltman Small Business Survival Book. 12 Surefire Ways for Your to Survive and Thrive

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in todays market. With this book as your guide, youll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether youre considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

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Barbara Weltman JK Lassers Small Business Taxes 2010. Your Complete Guide to a Better Bottom Line

The tax facts and strategies that every small business owner needs to know Written in a straightforward and accessible style, this reliable resource offers a complete overview of small business tax planning and provides you with the information needed to make tax-smart decisions throughout the year. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this practical guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow. Includes detailed coverage of the newest tax laws and IRS rules Reveals strategies that can help you run a tax-smart business all year long Contains comprehensive information on each deductible expense, including dollar limits and record-keeping requirements Offers clear instructions on where to report income and claim deductions on your tax forms Provides help with state taxes and a guide to information returns you may need to file Other titles by Weltman: J.K. Lassers 1001 Deductions & Tax Breaks 2010 Owning a small business is a big responsibility. While many small business owners seek to improve their bottom line, few realize all the ways that both current and new tax laws can help them do so. With J.K. Lassers Small Business Taxes 2010, youll quickly discover how.

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Steven Strauss D. The Small Business Bible. Everything You Need to Know Succeed in Your

An updated third edition of the most comprehensive guide to small business success Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesnt!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if youve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information youll need to know to succeed.

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William Brooks T. Playing Bigger Than You Are. How to Sell Big Accounts Even if Youre David in a World of Goliaths

The small or mid-sized business guide to outselling the big boys Often, small or mid-sized businesses dont think they have the resources or the talent to compete with the larger competitors in their industry. But just because they dont have the advertising budgets or purchasing power of their bigger counterparts doesnt mean they cant play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business cant flood the market with salespeople or contend on economy of scale and purchasing power, that doesnt mean you cant compete. The secret is Playing Bigger Than You Are.

1861.7 РУБ



Bill Schmarzo Big Data MBA. Driving Business Strategies with Science

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. Youll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organizations user experience to customers and front-end employees alike. Youll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organizations data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

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The Doctors Business Breaking Big. No-nonsense Guide to Achieving Breakthrough Growth for Your

An MBA for the SME! Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it’s time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level. Breaking Big is: Based on the concept of an «entrepreneurial bootcamp,» it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision Grounded in the authors experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls

1328.83 РУБ



Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint Bless

How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the worlds bestselling book, youll build a foundation for your business that leads to long-term success. This is a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. In these turbulent times, quality leadership is the key to surviving and thriving in the business world. Youll learn what the Bible has to say about hiring and training people, managing money, creating a leadership vision, balancing work and life, and achieving your most ambitious business goals. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the Ten Commandments for elevating your people skills Shows you four vital steps for creating a tough-love culture of accountability Dave Anderson is also the author of Up Your Business!, If You Dont Make Waves, Youll Drown and How to Deal with Difficult Customers Best of all, you dont need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.

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Gail Goodman F. Engagement Marketing. How Small Business Wins in a Socially Connected World

A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, youve always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—its now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And thats what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the authors experience of working with thousands of small businesses for over a decade. Youll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrows new business Author Gail Goodman is CEO of Constant Contact, Americas leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

1661.87 РУБ



Adam Toren Starting Your Own Business. Become an Entrepreneur!

The easy way to help your kid start a business Do you have a budding entrepreneur on your hands whos anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in Starting Your Own Business. Written with young learners in mind, this book walks your child through the steps that turn a bright idea into a profitable business. An extension of the trusted For Dummies brand, Starting Your Own Business speaks to juniors in a language they can understand, offering guidance and actionable plans to turn their business idea into a reality. From setting goals to putting together a plan that encourages others to help them get their idea off the ground, it offers everything kids need to get their business started and make it grow. The book features a design that is heavy on eye-popping graphics that hold childrens attention The content focuses on the steps to completing a project A small, full-color, non-intimidating package instills confidence in the reader Basic projects set the reader on the road to further exploration Children are notorious for their huge imaginations. Now, their ideas can live in the real world—and translate to real profit—with the help of Starting Your Own Business.

665.42 РУБ



Kate Christie SMART Time Investment for Business. 128 ways the best in business use their time

SMART Time Investment for Business provides 128 short, sharp, and practical productivity strategies that you can start implementing today for immediate results, punctuated with tips and anecdotes from leading business people from around the world who share how they use time to their advantage.Your time is not limitless. Your time is a finite and enormously valuable resource – and, just like your money, if you want to grow your wealth and your success you must invest your time wisely. It’s time to understand:• the most common time challenges most business people face• how to invest your time, not manage your time• the mistakes made and the lessons learned from some of the best in business• how small changes to your day can reclaim hours of lost time every week.

1302 РУБ




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